Concept 1: The award winning concept fused a classic Italian piece of furniture and Indian ethics, advertising in the Indian Market as traditional family heirloom.
Concept 2: The concept here was to usher in Italian Design in India.To evoke the feeling of a certain universality that often goes unnoticed.
It was designed as a set of four postcards, for the event.
Concept 3: A look at the indian style of comic narrative for promotion of the product.